About WineRelique
At WineRelique.com, we believe that every bottle of fine wine and luxury spirits holds the power to create unforgettable moments, forge connections, and elevate celebrations. Our mission is to bridge the gap between the world’s most sought-after luxury liquor brands and the discerning customers who cherish them. By connecting passionate collectors, enthusiastic consumers, and premier vendors, we celebrate the magic of these exceptional products and the stories they tell.
As Australia’s largest marketplace for premium wines and spirits, we’ve curated over 14,000 listings, showcasing rare vintages, iconic brands, and unique collections from the world’s best regions. Our innovative platform empowers vendors to share their extraordinary offerings with a global audience, while helping customers discover the perfect bottle for every special occasion.
With cutting edge tools like VendorConnect and VendorPro, seamless integrations with marketplaces like Amazon, eBay, and Vivino, and AI-driven insights, we’re not just a marketplace, we’re a partner in redefining the luxury liquor experience. At WineRelique.com, we don’t just sell fine wines and luxury spirits; we deliver opportunities to connect with others and create memories worth savouring.
Darren Campbell
Founder & CEO
Darren Campbell is a dynamic entrepreneur and seasoned business leader with a proven track record of driving growth, fostering innovation, and creating meaningful connections. As the visionary Founder and CEO of WineRelique.com, Australia’s largest luxury liquor marketplace, Darren has redefined the online premium beverage landscape. His unwavering commitment to excellence has positioned WineRelique.com as a market leader, recognised for its continued growth, customer experience, and exceptional portfolio of luxury wines and spirits.
With over three decades of experience in sales innovation, customer engagement, and strategic leadership, Darren has consistently delivered transformative results. As Director of Field Sales at Treasury Wine Estates, he successfully managed over 200 employees and spearheaded a $500M+ revenue line, introduced cutting-edge CRM solutions and executing large-scale salesforce reorganisations. His expertise in digital marketplaces and strategic planning has also been instrumental in his success as a founder of multiple ventures, demonstrating a deep understanding of the FMCG and luxury sectors.
Darren’s leadership ethos centers around growth, contribution, and connection. He believes in building cultures of trust and collaboration, fostering meaningful relationships with stakeholders, and aligning business strategies with customer-first principles. A Deakin University graduate in Business, he combines technical acumen with an innovative mindset to deliver long-term value for businesses and communities alike.
Beyond his professional pursuits, Darren is deeply committed to mentorship, family, and community engagement. As a long-time volunteer coach of AFL Junior Football, he cultivates leadership and confidence in young athletes, embodying his passion for personal development and teamwork.
Darren’s journey is driven by his belief that business is not just about transactions, it’s about creating growth, connection and contribution.
Trevor O’Hoy
Non-Executive Director
Trevor Ohoy is a highly accomplished business leader, former CEO, and strategic advisor with a career spanning over four decades of executive leadership, governance, and transformational growth across some of Australia’s most iconic companies. Currently serving as a Non-Executive Director at WineRelique.com, Trevor leverages his extensive experience to support Australia’s largest luxury liquor marketplace in driving growth and maintaining its industry leadership.
Trevor’s tenure as CEO of Foster’s Brewing Group remains a highlight of his distinguished career. Under his leadership, Foster’s achieved substantial growth, becoming a global powerhouse in the beverage industry. His transformative strategies redefined market engagement and operational excellence, leaving an enduring legacy.
Beyond Foster’s, Trevor has held key leadership and director roles with renowned brands such as Stone and Wood Brewing Company, Maggie Beer Products, Swisse Wellness, Melbourne Stars Big Bash Team, Redcape Hotel Group, Cricket Australia, and RACV. His governance expertise extends to philanthropic organisations, where he has made a significant impact as Chairman of the Ponting Foundation, and through his contributions to the Tobin Brothers Foundation and the Monash University Campaign.
A proud graduate of Monash University with a Bachelor of Economics, Trevor has also completed advanced executive programs at Harvard Business School and the Australian Administrative Staff College. These academic achievements underpin his ability to approach complex business challenges with both analytical rigor and innovative thinking.
Committed to mentoring the next generation of business leaders, Trevor is passionate about fostering professionalism, collaboration, and a culture of continuous learning. His leadership philosophy centres on creating long-term value for businesses and communities alike.
At WineRelique.com, Trevor’s expertise helps guide the platform’s evolution as a premier destination for luxury wines and spirits. His proven track record, extensive brand experience, and dedication to excellence make him an integral part of the leadership team, propelling the company toward new heights of innovation and success.
Nick Orr
Chief Informations Officer (CIO)
Nicholas Orr is an accomplished technology leader, innovative software developer, and business owner with nearly three decades of experience in delivering transformative digital solutions. As the Chief Information Officer at WineRelique.com, Nicholas has been instrumental in designing and implementing the advanced technology that powers Australia’s largest luxury liquor marketplace, ensuring its continued growth and success in a competitive digital landscape.
Nicholas founded Goya Pty Ltd over 20 years ago with a mission to help businesses build smarter software solutions. Under his leadership, Goya has become a trusted partner for businesses seeking custom database software tailored to their unique needs. Specialising in the FileMaker platform, Nicholas and his team create rapid, scalable solutions for desktop, mobile, and web applications, empowering businesses to unlock their competitive strengths when off-the-shelf solutions fall short.
Beyond custom development, Nicholas has driven innovation in the FileMaker developer community. Goya’s award-winning developer tools have been recognised globally, earning a FileMaker Excellence Award in 2017 for their ingenuity and impact. Nicholas is a frequent speaker at international conferences, including FileMaker’s DevCon, where he shares his expertise on Web Services, cURL, and integration strategies.
At WineRelique.com, Nicholas combines his technical expertise with a passion for innovation, ensuring that the platform remains at the forefront of luxury e-commerce. His leadership in building robust and scalable systems, integrating advanced APIs, and enhancing the overall user experience has been critical to WineRelique.com’s ability to deliver a seamless and sophisticated digital marketplace for its customers and partners.
Nicholas’s journey as a technology pioneer is driven by his commitment to pushing boundaries and solving complex challenges. His work exemplifies the power of technology to transform businesses and drive success in competitive markets.
Faith Styles
Chief Fianance Officer (CFO)
Faith Styles is an accomplished leader in finance, strategy, and operations with a passion for leadership development and cultural transformation. As CFO of WineRelique.com, she drives financial strategy and operational excellence, underpinning the growth of Australia’s largest luxury liquor marketplace.
With over 20 years of experience at leading companies such as Foster’s Group, Treasury Wine Estates, and Beringer Blass Wine Estates, Faith has delivered transformative solutions in financial management, operational strategy, and business development. At Foster’s, she led major initiatives, including automated sales planning, process optimisation, and multi-million-pound trade spend management, driving brand growth of some household names.
Faith holds a Graduate Diploma in Psychological Studies from Deakin University, combining her financial expertise with a deep understanding of human behaviour and leadership. A certified coach and facilitator, she is passionate about empowering teams and individuals to reach their full potential, with her work at The Goals Hub focusing on goal clarity, productivity, and leadership effectiveness.
Faith’s unique blend of strategic, operational, and cultural expertise ensures WineRelique.com’s continued success as a leader in luxury wines and spirits.
Jason Ryan
Legal Counsil
Jason Ryan is an innovative legal disruptor and efficiency expert with a proven track record of transforming the way law is delivered. As Legal Counsel for WineRelique.com, Jason applies his extensive international experience and passion for innovation to ensure streamlined, cost-effective legal operations that support the company’s position as Australia’s leading luxury liquor marketplace.
With over two decades of experience across global markets in Europe, Asia, and the US, Jason has held key roles, including Head of Legal at Treasury Wine Estates and Managing Counsel at Foster’s Group. In these roles, he led global legal teams, implemented strategic commercial projects, and introduced groundbreaking continuous improvement and performance management systems.
Jason’s expertise lies in combining legal acumen with methodologies drawn from disciplines such as aviation, emergency medicine, and the military. He uses tools like Lean Six Sigma and DMAIC problem-solving to increase efficiency, reduce unnecessary complexity, and deliver fast, practical solutions. As the Principal of TangoSix, Jason has further disrupted the legal industry by providing virtual in-house legal services, freeing teams to focus on high-value, strategic matters.
An advocate for innovation and continuous improvement, Jason holds a Bachelor of Laws from The University of Queensland and a Post-Graduate Diploma in International Wine Law from Université de Reims Champagne-Ardenne. His unique blend of legal expertise, operational efficiency, and industry knowledge ensures WineRelique.com operates with agility and precision in a competitive market.
Connect with Jason to learn more about efficient, innovative legal solutions that drive business success.
Jordan Campbell
Digital Marketing & Graphic Design Manager
Jordan Campbell is a highly skilled digital marketer and graphic designer, driving the creative and strategic efforts behind WineRelique.com. With a strong background in website design, content creation, and customer operations, Jordan ensures a seamless and engaging customer experience while delivering better outcomes for vendors on Australia’s leading luxury liquor marketplace.
As the engine room behind WineRelique.com’s website design and digital content, Jordan combines creativity with a process-driven approach to enhance usability and drive conversions. Her expertise in integrating consumer data with tools like Google Analytics provides actionable insights, optimising performance and increasing value for marketplace vendors.
Jordan’s skills also extend to digital audience acquisition strategies, email database management, and social media campaigns, ensuring that WineRelique.com reaches and engages its target audience effectively. Her understanding of order-to-cash processes and customer operations further strengthens the platform’s ability to deliver exceptional service and results.
A certified graphic designer, Jordan’s blend of creativity, technical expertise, and customer focus makes her an integral part of WineRelique.com’s success. She is passionate about finding innovative solutions and enhancing the marketplace experience for both consumers and vendors.
LukeCampbll
Marketplace Integrations Specialist
Luke Campbell is a dedicated Vendor Marketplace Integration Specialist at WineRelique.com, where he plays a critical role in managing and enhancing vendor relationships and product integrations. Responsible for the seamless onboarding of vendors and their products, Luke oversees the administration of over 14,000 active listings, ensuring accuracy and efficiency as these products transition to third-party marketplaces such as Amazon, eBay, and Vivino.
Luke’s expertise extends to overseeing the platform’s postage label production software, which streamlines shipping operations for vendors, enabling faster and more reliable delivery. He also leads the implementation of AI-powered tools that integrate with WineRelique’s proprietary software systems, VendorConnect and VendorElite, enhancing the platform’s product library and vendor support processes.
Known for his calm and focused communication style, Luke is highly vendor and customer focused, ensuring that every interaction is smooth and efficient. His deep understanding of complex systems and databases form the backbone of WineRelique.com’s vendor operations, supporting Australia’s most prestigious collections of luxury wine and spirits.
Luke’s commitment to excellence and innovation makes him an indispensable part of WineRelique.com’s mission to deliver a world-class luxury marketplace experience for vendors and customers alike.