A classic Venetian aperitivo with bittersweet citrus, herbal spice, and vibrant red colour.
The Select Aperitivo has been a Venetian icon since 1920, crafted from a secret blend of 30 botanicals. Known as the original spirit of the Spritz, it delivers a perfectly balanced mix of sweet, bitter, and herbal notes, making it a staple for aperitivo hour.
Why You’ll Love It
With its signature ruby red hue and bittersweet complexity, Select Aperitivo offers versatility and authenticity. It’s delicious over ice with soda, in a classic Venetian Spritz, or as a creative cocktail base. A must-have for anyone who loves the ritual of aperitivo.
Tasting Notes
Aroma: Bright orange zest, rhubarb, and herbal spice.
Palate: Bittersweet citrus, gentle spice, and subtle floral undertones.
Finish: Balanced, refreshing, and slightly bitter with lingering herbs.
Serving Suggestions
Best enjoyed in a traditional Venetian Spritz: 1 part Select Aperitivo, 2 parts Prosecco, splash of soda, garnished with a green olive. Also works beautifully in Negroni twists or served simply over ice.
About the Producer
Select Aperitivo was first created in Venice in 1920 by the Pilla brothers, who sought to craft the perfect aperitif for the city’s growing Spritz culture. Over a century later, Select remains a cornerstone of Venetian tradition, combining heritage, authenticity, and timeless style.
As the original Venetian Spritz ingredient, Select Aperitivo carries both historic and cultural significance. Its enduring popularity and distinctive flavour make it a collector’s essential for aperitif enthusiasts and cocktail lovers alike.
Details
Producer: Select (Venice, Italy)
Style: Aperitivo / Bitter Liqueur
Suitable for Vegans
Crafted from 30 botanicals